Dr. J. Robert Cade, Inventor of Gatorade, Dies at 80
Dr. J. Robert Cade, who invented (along with other researchers) what is now known as Gatorade at the University of Florida in 1965, has passed away from kidney failure at the age of 80. I have always found the history of Gatorade fascinating (although maybe it’s just those great commercials with Keith Jackson):
Cade said he thought the use of Gatorade would be limited to sports teams and never dreamed it would be purchased by regular consumers.
“I never thought about the commercial market,” he said. “The financial success of this stuff really surprised us.”
Cade, who was the University of Florida’s first kidney researcher, also said he was proud that Gatorade was based on research into what the body loses in exercise.
“The other sports drinks were created by marketing companies,” he said.
Since its introduction, Cade said the formula changed very little. An artificial sweetener has replaced sugar.
Instead of the original four flavors, there are now more than 30 available in the United States and more than 50 flavors available internationally.